What We Do

Our main objective is to help our clients' sales team close more deals in Latin America. To this effect we offer several services linked to different stages within the life cycle of a prospect.

Peculiarities of Latin America

Latin America has a population of 660 million people or 8.3% of the world's population. This in itself makes the region interesting when thinking about potential growth.

Now, we cannot think of Latin America as we do of the US or Europe. Geography has a strong impact by generating economies that are highly fragmented from each other. There are significant logistical complexities in moving products and countries do not have levels of integration for the expeditious transit of people, goods and services even remotely similar to those enjoyed by other regions such as Europe. Each country has its laws, rules, treaties, and regulations. In short, launching a successful operation in Chile has a totally different process than Colombia, Ecuador, or Argentina.

Peculiarities of Latin America

There are important idiosyncratic issues as well, such as historical tensions and political and cultural barriers between countries, use of very different language localizations and ways of expressing oneself that must be reviewed in order to be effective in developing businesses with a strong component of face-to-face sales.

Latin America is certainly a regional entity in many respects, but in many others, it behaves as a dispersed group of countries, cultures and economic entities.